Back in 2006, I was just like you, maybe just a few of the details are different. I was a partner in a business, and a mum of 3 daughters, two of them under the age of 3... And we needed leads in our business - fast. We'd done all the usual things you do to get business - phone calls, leaflet drops, advertising, but our phones weren't ringing. By accident I discovered blogging and by 2009 our regional transport company had a bigger digital footprint than DHL, Fedex and UPS combined. That's right, our small company was trouncing the "big boys" at content marketing, even though they had big fancy ad budgets and teams the size of continent.
We found more and more people were approaching us to help make their content work, because all the advice du jour wasn't working for small business owners.
By 2010 our content had won a 7 figure contract, not bad, considering we work from a country which would fit into the average US state or Canadian Province 4 times! Yes, size matters - the size of your content and how it fits your ideal clients!
Imagine for a moment that you are inspired to write a post. You share it on Facebook and then a few hours later you notice you've 50 new subscribers, and you've made some sales as your subscribers have purchased your samples and expansion packs. You feel a warm glow and you love how you have emails in place to nurture these leads, and you have the right content that will help them make a purchasing decision.
You love that this piece of content will generate leads for you over and over and over again.
You love that you have all the content you need nurture your leads and help them. You love that you can give this value whilst you're working or when you're out having fun.
And this is the very reason why you need content into cash.
I don't know if this is for you, because there are two types of entrepreneur. There's the type that likes to "rent" audiences from other social media platforms and then pay (through the nose) to gain their attention.
And there's people a lot like me... They want to create the content and have it work for them. They want to promote the content that will do the heavy lifting for them. They want more freedom to do all the things they want without all the hassle. They have open hearts and minds, and more importantly their reasons for trying are bigger than their excuses.
Now, if you sound like the second entrepreneur, then come on over and join content into cash.
When you join you'll get an email within 10 minutes with your logins to our secure platform. Here you will get your directions on what to do next.
Each week there will be a training released, and you'll get 5-7 days to complete it (no nasty, bitter little pills here), in fact, you'll love our kaizen approach.
Everything you'll learn is for continued improvement.
There's no rapid, unsustainable change that means the moment you finish the program, everything falls down around your ears!
Inside of 8 weeks you'll be creating incredible content that helps you throughout every stage of your lead nurturing strategy.
And you'll love how easy it is !
The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers. But, according to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. Yup, they're winging it, and that's okay until you realise you're creating content that needs a purpose and it needs to work for you.
After all, there's only so many sales a cat meme can help you generate!
So, let's talk about turning your content into cash... What do you get when you join us?