Make Your Marketing Easy! Create Your 5-Start Ideal Client Avatar
It doesn't have to be hard to build a connection with your audience...
But some people will tell you it's hard, and for them it is. They create content that gets ignored, or 2 likes (one from mum and one from their bestie), and they spend more time chatting in Facebook groups and LinkedIn messages than what they'd thought! But the truth is, you don't need a huge audience, you just need an audience of one...
...that one person, who will love what you're doing and become your 5-star client. Here are some of the signs that you don't know your audience
- Content not getting clicks
- Offers not selling
- Zero empathy
- No connection or rapport
- Your audience can't identify with your message
All of these are things you learn as you market your business, it's a foundational business marketing skill, however, if you're not getting the results that your business needs then you have to dig deeper and return to the person you wanted to help when you started your business.
Over the years I've found that when you start a business and become an entrepreneur that you ideal client avatar evolves and grows. When you start out you might serve your 3 star clients. They're not perfect, but you want the work and you can find perfect match clients later. These clients will do for now.
Sometimes you will land your 5 star clients, and sometimes you think they're your 5 star client but they're actually a one star client.
One star clients can make your working life hell. they want more from you than what you've offered, they don't respect boundaries and in a lot of ways they don't respect you. But it doesn't have to be that way.
You can have 5 star clients all the time. You can have the business you love filled with the clients you love.
What's not to love about that? 5 Star Client Avatars starts at the beginning and takes you through the 5 points of the "star", you'll then learn how to put it all together so that it works perfectly for you and your business. So let's take a look at what you get in the course:
What's Inside The Course
Remember when you undertake a training course at the Online Visibility Academy, you not only get great quality video training, you also get a course book and action guide to ensure you get the best results and can make the impact you're dreaming of!
All our courses have intended learning outcomes, which means you'll know exactly what to expect and action steps so you can put your new found skills into action!
Module 1: Your Primary Target Audience
This important module will help you get the right information to start building your ideal client avatar, what's more it will go into your motivations for creating one !
Module 2: Building Your 5 Star Ideal Client Avatar
This module covers the 5 points of our star, so that you can easily recall what you need to do! 5 bite-sized lessons will help you create the avatar that's the foundational piece of all your marketing!
Module 3: Putting it all Together
This 2-lesson module shows you in 2 stages how to put your 5 point star together so that you are never overwhelmed and always en-pointe.
Module 4: Using Your 5 Star Client Profile/Avatar
Now you've got it, what do you do with it?
In this module you'll uncover the secrets of a successful 5-dtar client avatar, but... Please do the previous modules and don't jump too this one strait away no matter how tempting it is!
Module 5: It's a wrap!
Unlike other course creators, our last module wraps up all your learning and helps you gain the results that you need.
I absolutely adore these people! If you want to know about content marketing, anything at all about content marketing, then you really do need to #followthearrows. Sarah and Kevin are so knowledgeable on their topic, are very generous in their support and encouragement, and really do 'walk the talk' of what they teach. Since I have been working with them, my confidence and ability to create and to consider myself a writer, and expert in my field has sky rocketed. I have done several of their courses, including the latest Monthly Club Live, and have benefited enormously with every one.
Monthly club Live has been a complete revelation. I have tried to create clubs in the past, but they have fizzled out because I didn't know all the steps I needed to take in order to create a successful one, but under Sarah and Kevin's guidance I know that when I hit launch I will be able to grow a club that will nourish my members and me beautifully!
I cannot recommend working with the Arrows enough. Don't hesitate, you won't regret it!
About The Course Creators
Kevin and Sarah Arrow have marketed their businesses online since 2006, and developed online courses since 2012.
They developed a passion for marketing small businesses when people kept approaching them for help and support with their business.
As course instructors, they ensure that the most up to date learning techniques are in their learning portal, and are confident that their easy to follow training will help you get the results you're looking for!
Kevin and Sarah have 3 children, and 2 of their daughters are international martial arts champions. They also have two cats that rule the household.
What Clients Are Saying
Don't just take our word for it... Here's what some of our happy customers and clients say about our training!
I consider myself a pretty savvy business owner, but I can get in my own way from time to time. One session with Sarah and I’m back on track with more clarity and focus than before. Sarah doesn’t do gobbley gook speak, she spoke like a real human, and understood my challenges, even when I didn’t, and she went above and beyond to help me. I couldn’t recommend anyone more, book a call and see for yourself, she’s brilliant!
Alice Miriam
Kevin helped me get on the right track providing so much value in the short time we met. After putting the pieces in to place, it was time to meet again. This time my business was on a new path and Kevin was able to steer in the right direction making full use of my platform and marketing tools, ensuring I continue to provide immense value for my customers and anyone else who interacts with my business. Can’t wait to see the results of our latest action plan! We will definitely be catching up again soon! Thanks
Darren Quinn
Kevin Arrow is a gifted online course expert. He masterfully guided me to explore new possibilities in the domain of course creation. His wisdom runs deep. His commitment to quality outcomes is of the highest order. Each question I posed to him was met with well-articulated answers. Kevin effortlessly demonstrates that not only is he a subject matter expert, but he has a unique gift for transferring his knowledge to others in a way that is motivating and inspires immediate implementation. I recommend Kevin without reservation for online course development trainings and consultations, as well as launch consultations.
Ozioma Egwuonwu
Here's What You'll Get When You Join 5 Star Clients
Video Training
Work at your own pace with our video training. Packed with engaging slides and anecdotes - learning new skills has never been more fun!
Course Book
Prefer reading? Our course book means you never have to watch a video if you don't want to! It also means you have something to download and scribble on as you watch the training. Most people love this option as it speeds things up for them!
Action Guide
Each module comes with a set of action steps so you can immediately implement your new skills. You will have a complete online course launch plan from the guide upon completion of the course!
Your next steps... Join us for just:
