Content Connection: Express Yourself
How To Ensure Your Content Connects & Reflects the Personality of Your Brand
Course Summary
Don’t let your content go unheard or disappear in the noise of a million words out there!
Take the vital steps for defining a brand voice that makes you the sort of business that your customers want to work with and buy from today.
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Forget the Boring, Bland Content and Create a Brand Voice with Personality
Dear entrepreneur,
If one of your customers came across your content and it didn’t have your name or logo on it….
Would they recognize it?
If your readers saw some of your content and were then asked about the person or business who created it…
How would they describe you?
If your market can’t distinguish your content from others’, and if your content doesn’t express a unique personality…
You’re just another faceless business in a crowded marketplace.
However, businesses that take charge of the words and tone of their content are able to stand out from all their competitors.
They work hard to develop a unique ‘Brand Voice’ that expresses their personality as a brand.
And they make sure that it’s a personality their target customers can connect with.
When you have a consistent, engaging Brand Voice in all your content…
You show your market that you’re someone they can talk to and trust.
Your business becomes a real ‘person’ who customers can relate to.
Content with a unique Brand Voice shows that you’re different from everyone else.
And that means your products and services must be different.
And when people see that you’re different, they pay attention to what you’re saying.
But how do you define the best voice for YOUR brand?
And how do you make sure that your Brand Voice is being used consistently… throughout all your content?
Even if you’re creating all your content yourself, it’s difficult to be consistent.
And if you outsource anything, it’s easy for your content to quickly become a hodgepodge of confusing voices.
You can learn not only how to create a compelling Brand Voice…
…but also how to make sure it’s used in all your content.
I’ve outlined all the details you need to follow in my brand new course
Introducing:
Express Yourself
Ensure Your Content Reflects the Personality of Your Brand
In Express Yourself, I’ll walk you through a step-by-step process for defining and implementing a unique voice for your brand.
First, you’ll learn exactly what a ‘brand voice’ means and where it fits in your overall marketing.
Next, you’ll complete the essential first steps for defining the personality of your brand, so that it can be reflected in your voice.
And then you’ll walk through the process of detailing exactly how your brand personality should sound in your content.
After you’ve nailed down the details of your brand voice, you’ll learn how to implement it everywhere.
Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your brand voice after the course.
By the end of this course, you'll be able to:
- Recognize the enormous impact a unique brand voice will have on your business success.
Define your brand voice style, tone, and language in very specific detail, so that it can be implemented by anyone in your business, no matter what role they play.
Create easy-to-understand brand voice guidelines to ensure your voice is used consistently in ALL marketing content and in ALL interactions with your business at EVERY level.
Create a plan for implementation and future revisions of your brand voice, so that it can evolve over time while still retaining your core, driving principles.
We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.
We’ll give you specific activities to complete to make sure you implement what you learn,
…along with a Actionbook to take notes and complete the activities.
You’ll get a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.
And you’ll also get graphics and resources to help you remember what you’ve learned and to put it all into action.
Want the specifics?
Here are the topics we'll cover in each major section of the course:
Module 1: The Benefits of Developing a Unique Voice for Your Brand
We’ll start off by discussing how a unique brand voice will energize your marketing and help you stand out from your competitors. You’ll even hear some great examples of brands who get it right, so that you know what to strive for.
Module 2: The First Steps in Crafting Your Brand Voice
Next, you’ll discover the steps for uncovering your brand personality and how it drives the tone and language of your brand voice. After completing the 4 steps, you’ll already have your foundation set for using a unique voice in all your content moving forward.
Module 3: Personify Your Brand Voice in Your Business
You did the hardest part in Module 2 and now it’s time to have some fun diving into the details of what your brand voice sounds like in real life. You’ll create some clear guidelines in a variety of areas where you create content, and you’ll make it specific so that anyone can create content that instantly resonates with your audience as yours.
Module 4: Implement Your Brand Voice
You’ve defined your brand voice and laid it out in detail, so now it’s time to make sure it’s implemented everywhere. In Module 4, you’ll learn the best strategies for creating consistency in all your content, no matter who’s developing it (even if it’s you!)
Module 5: Conclusion – Create Your Action Plan
By this point, you’ve clearly defined a unique, engaging brand voice in detail. In this final module, you’ll take all the work you’ve done in the course and create your action plan, complete with to-do items and deadlines. By the time you’re done, you’ll be ready and eager to implement your brand voice in all your content.
By taking charge of the sound and tone of your content, you can make sure that you’re different from all your competitors.
Your content will become something that your market instantly recognizes and relates to.
And instead of being that faceless entity, your business will be like a real person who customers want to get to know.
Plus your coursebook, action book, examples and actionsheets, and of course the bonus adjectives playsheet and questions ensuring that by the end of this course you can Express Yourself!
Sarah Arrow
Course Pricing
Express Yourself
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Don’t let your content go unheard or disappear in the noise of a million words out there! Create the brand voice that connects
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- 4 video modules, plus a welcome and conclusion
- Action Books
- Exercises to apply your knowledge
- Bonus video and action book - Brandstorm