And that means your products and services must be different.
And when people see that you’re different, they pay attention to what you’re saying.
But how do you define the best voice for YOUR brand?
And how do you make sure that your Brand Voice is being used consistently… throughout all your content?
Even if you’re creating all your content yourself, it’s difficult to be consistent.
And if you outsource anything, it’s easy for your content to quickly become a hodgepodge of confusing voices.
You can learn not only how to create a compelling Brand Voice…
…but also how to make sure it’s used in all your content.
I’ve outlined all the details you need to follow in my brand new course
Ensure Your Content Reflects the Personality of Your Brand
In Express Yourself, I’ll walk you through a step-by-step process for defining and implementing a unique voice for your brand.
First, you’ll learn exactly what a ‘brand voice’ means and where it fits in your overall marketing.
Next, you’ll complete the essential first steps for defining the personality of your brand, so that it can be reflected in your voice.
And then you’ll walk through the process of detailing exactly how your brand personality should sound in your content.
After you’ve nailed down the details of your brand voice, you’ll learn how to implement it everywhere.
Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your brand voice after the course.
By the end of this course, you'll be able to:
- Recognize the enormous impact a unique brand voice will have on your business success.
Use a simple 4-step process for identifying your brand voice, so that it resonates with your customers and stands out from your competitors
Define your brand voice style, tone, and language in very specific detail, so that it can be implemented by anyone in your business, no matter what role they play.
Create easy-to-understand brand voice guidelines to ensure your voice is used consistently in ALL marketing content and in ALL interactions with your business at EVERY level.
Create a plan for implementation and future revisions of your brand voice, so that it can evolve over time while still retaining your core, driving principles.
We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.
We’ll give you specific activities to complete to make sure you implement what you learn,
…along with a Actionbook to take notes and complete the activities.
You’ll get a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.
And you’ll also get graphics and resources to help you remember what you’ve learned and to put it all into action.
Want the specifics?
Here are the topics we'll cover in each major section of the course: