Why I Created Course Catalyst

I'll be honest — the first time I tried to sell an online course, I thought I'd cracked it. I had the content, the fancy name, and what I believed was a decent landing page. I even practised my "thank you for signing up" smile in the mirror. Then… silence. Not one sale. Not even my mum clicked the link (which felt rude, frankly).

That's when I realised something important: having knowledge isn't the same as knowing how to sell it. I was brilliant at teaching others but clueless about how to get them to notice me in the first place. Like shouting across a crowded room while everyone else had microphones.

I wasted months reading "guru" blogs that promised overnight success — all fluff and no substance. What I needed wasn't hype. I needed structure. A real plan that worked even when life — and my toddler — got in the way.

That's why I created Course Catalyst — a step-by-step system for coaches and digital entrepreneurs who want to sell more courses without turning into a marketing robot. It's the practical plan I wish I'd had from the start.

What's the Problem?

Here's the truth — most brilliant course creators fail not because their content is bad… but because their marketing is.

You've probably felt it. You've poured your heart into creating something valuable, but every time you post about it, the algorithm laughs in your face. You second-guess your pricing, your launch emails feel awkward, and you start wondering whether you should just "go back to client work".

Sound familiar?

That leads to overwhelm, endless tweaks, and late-night Google searches for "how to sell a course when no one's buying". Meanwhile, your course gathers digital dust while you convince yourself that maybe next time will be better.

But it won't — not unless you do things differently.

Why Course Catalyst Is Different

Course Catalyst doesn't throw you into another "follow my exact funnel" programme. Instead, it gives you the tools to build your own system — your way.

Each module breaks down the steps that actually make a difference — from shaping your offer to launching it with confidence. You'll learn how to create your sales page, plan your launch, and write your emails without sounding like a walking sales pitch.

Unlike most courses, it's not about spending thousands on ads or complicated tech. It's about simple actions that make a big impact — like finding your first five paying students or using a one-page funnel that works even if you've never built one before.

And here's the thing — every module includes a "Quick Win". Something small you can do right now to see progress today, not someday. Because momentum matters.

Why It Works

Course Catalyst works because it meets you where you are. No endless theory. No fancy software needed. Just practical steps that fit into real life.

We've tested these strategies with course creators, coaches, and consultants across the UK. They've used them to double enrolments, grow their audiences, and — crucially — stop feeling like marketing failures.

When you know what to say, when to say it, and how to say it — everything changes. You'll stop winging your launches and start treating them like the professional events they are. And because you'll have a clear plan, you can rinse and repeat it every time you launch something new.

The best part? You'll finally enjoy marketing your course again. You'll feel proud to share it, confident in your message, and calm about your process.

What's Inside Course Catalyst

Inside, you'll find 12 practical, real-world modules that guide you from "I've got a course idea" to "I'm celebrating my first enrolment notifications."

Here's a taste of what you'll master:

By the end, you'll have your own repeatable course launch system — built for you, by you, with expert guidance every step of the way.

Proof It Works

Why You Need It Now

Every week you delay launching your course, someone else launches theirs. Maybe even someone less experienced than you.

They're not smarter. They're just more organised. They've got a plan — and they're following it.

You could spend another month "getting ready"… or you could use Course Catalyst to get your first sales this month. The system's designed to help you build, launch, and sell faster — even if you've failed before.

And because we like to reward action-takers, the Course Catalyst enrolment is open right now for just £99 — or £37 if you join before Monday at midnight. After that, it goes back up. No extensions, no exceptions.