Module 1: Get Ready to Market Your Online Course

Are you ready to launch your online course successfully? Congratulations on taking this big step towards achieving your goals! To help you on this journey, let's start by reviewing your mindset. In our first module, we'll share with you a Quick Win strategy to help you cultivate the right mindset for a successful course launch.

Next, we'll help you clarify your goals for the launch and see how they fit into your overall business strategy. We'll provide you with a simple calculation to guide you through this process in our Action Guide.

Finally, we'll show you how to create a concise course summary that will capture your audience's attention and entice them to enroll in your course. Using our step-by-step flow, you'll be able to craft a summary that effectively communicates the value and benefits of your course.  

By the end of this module, you'll have the confidence and clarity you need to move forward with your course launch.

Module 2: Create & Build Your High-Converting Sales Page

In this module, we'll show you how to create a sales page that showcases the unique value of your course. We'll start with a Quick Win strategy that involves noting down the unique value you want to showcase on your sales page. This will help you to communicate the benefits of your course effectively to potential students.

Next, we'll guide you through creating an eye-catching and impactful headline for your sales page using one of our tried and tested templates. This will capture your audience's attention and leave them wanting to know more about your course.
We'll also help you to write a short script for your introductory video that includes a compelling hook, your background, how your course solves your students' problems, and a clear call to action.  

Finally, we'll provide you with a template in the Action Guide that outlines the main elements to include on your sales page. You'll then use a separate document to fill out your details and create a sales page that converts.  By the end of this module, you'll have all the tools you need to create a sales page that showcases the unique value of your course and converts potential students into paying customers. Let's get started and launch your online course to the world!

Module 3: Start With Your Easiest Sales

In this module, we'll show you how to build a strong foundation for your course launch by reaching out to potential students and generating interest in your course.

We'll start with a Quick Win strategy, talking about your new online course. This will help you to practice pitching your course and gain valuable feedback from people you trust.  

Next, we'll guide you through looking back at your records and compiling a complete list of potential students to call. This will help you to expand your reach and connect with people who may be interested in your course.

We'll also provide you with a Call Planner spreadsheet to help you organise your prospects and plan your calls effectively. This will help you to stay on track and make the most of each call.  By the end of this module, you'll have the tools you need to confidently reach out to potential students and generate interest in your online course.

Module 4: Proven Up-To-Date Course Sales Tactics That Actually Work!

In this module, we'll show you how to add greater perceived value to your basic offer without breaking the bank. By making small changes and additions, you can enhance the value of your offer and increase sales. We'll provide you with actionable tips and strategies to help you create an irresistible offer that your audience can't resist.
 
We'll also discuss the importance of making it easy for potential students to pay for your course. By offering payment options and making the payment process simple and straightforward, you'll increase the likelihood of people buying your course.

We'll share tips on how to make the payment process as seamless as possible to maximize sales.  By the end of this module, you'll have the tools you need to enhance the perceived value of your offer and make it easy for potential students to pay for your course. Let's make your course irresistible and launch it to the world!

Module 5: Create a Course Sales Funnel

As you know, marketing is a crucial component of any successful launch. It's important to approach your marketing strategy with a plan in place to ensure maximum effectiveness.  In this module, we'll guide you through the process of creating a logical sales funnel for your online course. This will help you to organize your marketing efforts and make sure that each step of the funnel is optimized for conversions.
 
We'll share with you proven marketing strategies and techniques that will help you to create an effective sales funnel that will generate interest and sales for your course.  We'll also discuss the importance of planning a launch with specific cart opening and cart closing dates. This is a highly effective strategy for your first online course as it creates a sense of urgency and encourages potential students to take action.

We'll show you how to plan and execute a successful launch, including setting up specific dates, creating a launch calendar, and preparing your audience for the launch.  

By the end of this module, you'll have the knowledge and tools you need to create a successful marketing plan for your online course.

Module 6: Creating Attractive Course Funnel Content

In this module, we'll show you how to create course sales funnel content that is designed to generate interest, build trust, and convert potential students into paying customers.

We'll share with you the key components of a successful sales funnel and guide you through the process of setting up your own.  We'll also discuss the importance of aligning the content in your funnel with the topic of your online course. By creating content that is relevant and valuable to your audience, you'll build trust and establish yourself as an authority in your niche.

We'll show you how to create content that resonates with your audience and motivates them to take action.  By the end of this module, you'll have a solid course sales funnel in place that is designed to generate revenue and convert potential students into paying customers. Let's create a successful course funnel that will take your online course to new heights!

Module 7: Maximize Conversions with a Webinars

Welcome to the module on creating a high-converting pre-launch webinar for your online course! Webinars are an incredibly powerful tool for generating interest, building trust, and converting potential students into paying customers.

In this module, we'll show you how to design and present a webinar that will increase your conversions and help you to achieve your launch goals. We'll share with you the key elements of a successful webinar and guide you through the process of creating your own.  

We'll also discuss the importance of offering a replay option for your webinar. By giving people the option to watch the webinar at a time that is convenient for them, you'll increase the likelihood of conversions and sales.  But the work doesn't end with the webinar.

We'll show you how to follow up with emails to remind people of the closing date and generate more sales. By creating a sense of urgency and reminding people of the value of your course, you'll be able to convert even more potential students into paying customers.  

By the end of this module, you'll have the knowledge and tools you need to design and present a high-converting pre-launch webinar that will help you to achieve your launch goals. Let's get started and create a webinar that will take your online course to the next level!

Module 8: Write Your Course Launch Emails

Email marketing is a powerful tool for building relationships, generating interest, and increasing course sale conversions.

In this module, we'll show you how to craft email sequences that will build excitement for your course launch date and maintain momentum throughout the launch period.

We'll provide you with actionable tips and strategies for creating effective email sequences that will engage your audience and drive sales.  We'll also discuss the importance of delivering sequences of engaging emails to build relationships and excitement to promote your cart opening.

By creating a sense of anticipation and excitement around your course launch, you'll be able to generate more interest and increase conversions.  We'll guide you through the process of creating email sequences that are tailored to your audience's needs and interests.

We'll show you how to write compelling subject lines, create engaging content, and include effective calls to action that encourage people to take action.  By the end of this module, you'll have the knowledge and tools you need to create engaging email sequences that will build excitement, maintain momentum, and drive sales during your course launch.

Let's get started and launch your online course to the world!

Module 9: Is Advertising to Get Leads Right For You?

Welcome to the module on using paid advertising to promote your online course launch! Paid advertising is a powerful tool for reaching new audiences and driving traffic to your sales funnel.

However, it can also be complex, expensive, and overwhelming if not approached correctly.  In this module, we'll show you how to make informed decisions about using paid advertising for your course launch. We'll share with you the key considerations to keep in mind, such as deciding on a budget and sticking to it, and the potential benefits and drawbacks of social media advertising.

We'll also discuss the importance of educating yourself or outsourcing to an expert if you choose to use social media advertising. This can be a complicated and expensive undertaking, and it's crucial to have a solid understanding of the best practices and strategies for success.  

We'll guide you through assessing whether paid advertising is right for you and your course launch. We'll help you to determine whether using paid advertising to get sign-ups for your funnel will ultimately lead to more sales of your online course.  By the end of this module, you'll have the knowledge and tools you need to make informed decisions about using paid advertising to promote your online course launch.

Let's explore this option and take your course launch to the next level!

Module 10: Getting Help to Market Your Online Course

Collaborating with others can be a powerful way to expand your reach and gain exposure to a wider base of prospective customers.

In this module, we'll show you how to seek out and engage appropriate partners to promote your launch event. We'll share with you actionable tips and strategies for identifying and reaching out to potential partners who are aligned with your brand and target audience.  

We'll also discuss the importance of getting clear on the terms and conditions for partnership and announcing them early on to potential partners. By establishing clear expectations and guidelines, you'll avoid misunderstandings and ensure a successful collaboration.  

Partnering with others can be an exciting and rewarding experience, but it's important to approach it strategically and with clear goals in mind. We'll guide you through the process of identifying the right partners and creating a partnership strategy that aligns with your launch goals.  

By the end of this module, you'll have the knowledge and tools you need to seek out and engage appropriate partners to promote your online course launch. Let's expand your reach and launch your course to the world!

Module 11: Evergreen Your Online Course

Welcome to the module on setting up an evergreen system to sell your online course on autopilot!

An evergreen launch is an automated system that allows you to sell your course on a continuous basis, rather than launching it just once.  In this module, we'll explore the pros and cons of evergreen launches and help you to decide whether this is the right approach for you and your online course.

We'll guide you through the process of evaluating your course performance and conversion rates to determine whether automation is the right step for you.  We'll also show you how to set up an evergreen system that will sell your course on autopilot.

We'll provide you with actionable tips and strategies for creating an effective evergreen system, including creating a sales funnel, optimising your course page, and integrating automation tools.  

It's important to approach evergreen launches strategically and with clear goals in mind. We'll help you to create an effective system that will continue to generate sales and revenue for your course long after the initial launch.

By the end of this module, you'll have the knowledge and tools you need to set up an evergreen system to sell your course on autopilot. Let's take your course to the next level and make it a success!

Module 12: Your Next Steps

Welcome to the final module on successfully launching your online course! By now, you've completed all the necessary steps to plan, execute, and promote your course launch.

Congratulations on your hard work and dedication!

 In this module, we'll show you how to consolidate and implement your learning and plan future action steps to achieve the goals you set for this course. We'll provide you with actionable tips and strategies for finding suitable tracking tools to monitor your progress for all types of launches.  

We'll also discuss the importance of taking the time to analyze your sales performance after a launch. By evaluating your results, you'll be able to identify areas for improvement and make changes for next time.  Launching an online course is a dynamic process that requires ongoing learning and adaptation. We'll help you to consolidate your learning and plan future action steps so that you can continue to grow and achieve your goals.  

By the end of this module, you'll have the knowledge and tools you need to consolidate your learning and plan your next steps towards launching a successful online course.

Let's celebrate your success and take your course to the next level!