Our Marketing Psychology Journey
As online entrepreneurs ourselves, we initially struggled very hard with determining who we helped and supported.
Part of that was because so-called experts insisted that we “market to ourselves 5 years ago”.
Unfortunately, the people saying this hadn’t learned the basic marketing psychology principles, because someone at the base of Maslows’ hierarchy of needs isn’t ready to make a buying decision - they’re focusing on meeting their own basic need to survive and this prevents them from being ready to grow.
Once we’d worked this out, and discovered Marketing Psychology we created an effective ideal client avatar and it started to convert! Boy did it convert! We had so much more of our audience identify with us, and the right people started to buy from us.
We know with marketing psychology applied to elements of your customer conversations you’ll grow and prosper.