"How to Turn Awkward Sales Chats into Effortless 'Where-Do-I-Sign?' Conversations – Without Feeling Like a Pushy Del Boy"
If your "strategy sessions" end with, "Thanks, I'll think about it…" this is for you.
The Emotional Story (Why I Created This Programme)
I used to hate selling. There, I said it.
Every time I got on a "discovery call", I could feel my armpits auditioning for the Olympic sweat-swimming team. I'd spend an hour being terribly helpful, giving out advice like an enthusiastic Labrador — only to hear that dreaded phrase: "You've given me so much to think about!" Translation: "I'm off to copy everything you just said and then vanish into the abyss."
Sound familiar?
I'd close my laptop, mutter a few words not suitable for polite company, and tell myself I just wasn't the "salesy type". I wasn't built for slick scripts or manipulative tactics. I wanted clients who said yes because they trusted me — not because I'd cornered them like a market trader with a megaphone.
So I did what any stubborn British business owner would do: I made a cup of tea, rolled up my sleeves, and built a system that works for normal humans.
That's how Leads 2 Sales for Small Business Owners Who Want to Sell Through Strategy Sessions was born — a simple, repeatable way to turn conversations into clients without losing your dignity, your humour, or your will to live.
What the Problem Really Is (And Why It's Not You)
Let's be honest. Most small-business owners treat "selling" like it's an optional extra — somewhere between getting your accounts done and cleaning behind the fridge.
You've got leads coming in (hooray!). You've got people nibbling around your freebie, joining your mailing list, and saying things like, "I love what you do!" But when it's time to actually pay, they disappear faster than free biscuits in the staff room.
Here's the painful truth:
You're serving, not selling — and while that sounds noble, it doesn't pay the electricity bill.
You're giving away too much in your "free consultations", which means they walk away full and you're left hungry.
You think sales means being pushy, so you quietly sabotage your own success (in the most British way possible — politely).
And when someone does say yes, you panic that you charged too much and end up knocking money off before they've even asked.
We've all been there. The fear of rejection, the awkward money chat, the desperate scramble to sound confident — it's exhausting.
But what if selling didn't feel like selling at all? What if it felt like helping — with structure, purpose, and a bit of charm thrown in?
What Is "Leads 2 Sales" and Why It Works
Leads 2 Sales is your complete guide to running strategy sessions that turn prospects into paying clients — without the slime, scripts, or soul-crushing awkwardness.
You'll learn:
- How to find out what clients actually want (instead of guessing and praying).
- How to structure a conversation so it naturally leads to a sale — like a good rom-com, not a hostage negotiation.
- What to say (and what not to say) when money comes up.
- How to set up simple systems so people book, qualify, and pay — without you chasing them across twelve inboxes.
- How to stay confident, even when someone says "no" — and turn that "no" into "next time" instead of "never again".
You'll even discover the sneaky psychological shifts that make clients feel served rather than sold to. Because once you realise that selling is just matching your offer to someone's problem, it suddenly becomes a public service — with a profit.
And because this is for small-business owners by someone who's been there, you'll get templates, scripts, and real-world British examples. No American high-fiving required.
Why This Is Different (And Funnier)
Most sales courses try to turn you into someone else. Some bloke in a shiny suit shouting "Always Be Closing!" at you.
This isn't that.
Leads 2 Sales was built for real small-business owners — coaches, consultants, creatives, and slightly frazzled entrepreneurs who want clients without selling their soul (or soul-less PowerPoints).
Here's what makes it different:
It's human. You'll learn conversational selling — the kind that feels like a chat over coffee, not an interrogation.
It's British. Expect sarcasm, tea breaks, and zero hype.
It's proven. Based on the "From Prospect to Paying Client" framework used by thousands of business owners to sell confidently through strategy sessions.
It's honest. No "10k in ten minutes" nonsense. Just reliable, repeatable, non-cringe results.
In short: you'll stop feeling like an impostor and start sounding like the expert you already are.
How It Works (And Why It's Brilliant)
Each module walks you through a no-nonsense process:
- Fix your mindset — banish your inner "sales gremlin" whispering that you're not good enough.
- Learn the session structure — from how to open a conversation to how to confidently invite them to buy.
- Create irresistible offers — ones your ideal clients actually want (and can't resist saying yes to).
- Handle objections like a pro — because "I need to think about it" doesn't have to be the end.
- Automate the follow-up — so the only chasing you do is your morning coffee.
Think of it as the "cup of tea and biscuits" version of sales training — reassuring, warm, and quietly effective.
Why You Need It Now
Here's the thing: this isn't some forever-open digital dust collector.
Right now, Leads 2 Sales is part of our birthday blow-out event — which means you can grab it for 90% off before the new 2026 edition launches with shiny new branding (and a price tag to match).
Once the timer hits zero, it's back to full price. And if history's any indicator, the British queue for bargains will be spectacular.
So yes — you can wait. But while you're thinking about it, someone else will be learning how to turn their "Let's have a chat" into "Where do I sign?"
Your Invitation (and a Good Laugh)
If you've ever said, "I'm rubbish at selling", then this is for you.
If you've ever ended a call thinking, "They loved me… but they still didn't buy!", then this is definitely for you.
If you'd quite like to make more money without losing your sense of humour, this was made for you.
Click below, grab your 90% discount, and let's make those sales chats as easy as ordering a round at the pub.
Tea optional. Success guaranteed (provided you actually follow the steps, of course).
P.S.
You've already done the hard bit — building your business, showing up, doing the work. Now it's time to make it pay.
Leads 2 Sales will show you how to sell like a human… and earn like a professional.
Click the button before the sale ends. Your future self (and your bank balance) will thank you.
Giselle Ysidron
Founder The Sew Kids
I really appreciate Kevin's level of knowledge and expertise that he shares in his training. His advice as an experienced course creator is invaluable.
Nigel Lowson
Wellbeing Trainer
Kevin is a quite brilliant at marketing the digital world. His ability to see to the heart of problems and offer solutions that work, fit your own skill level and in easy to understand language is most impressive. He is a joy to work with - direct, engaging, open-minded and totally decent. In short, a top person!
Susan Marot
Sales Consultant
What I really like about working with Kevin is his deep understanding of not just marketing a business, but how to actually run a business successfully. This knowledge has helped me to make considered decisions about what I need to do in order to prevent myself from wasting a lot of time and money. I especially value Kevin's honest approach to giving advice, which has always been spot on even if it is not always what I would like to hear. If you are looking for someone to tell you what you want to hear about marketing and business, then go elsewhere. If you want to know exactly what you need to do to be successful then speak to Kevin. His knowledge and experience is vast!
