Storyselling 101

Story, with Intention

It’s time to level up your storytelling and ensure your customer journey is a memorable one

Why Storyselling Will Change The Way You Share Your Business - For Better

The earliest human beings used stories to convey important information since the dawn of time. From where to get the best fruit to areas to avoid, humans tell stories and our brains evolve to remember them. Sharing stories to sell is a powerful way to connect with customers, and our brains are hardwired to remember stories, the messages, the warnings and share the good ones. But storytelling by itself is not enough Perhaps you already tell some stories on your website, in your emails and in your status updates. But you’re missing that elusive something. But, it’s not your fault. Not all business coaches know about storyselling in your sales process, and if they know they can’t teach what they consider to be their “secret” sauce. .

Storytelling vs. Storyselling

  •  Storytelling can be used to convey important information, to entertain, or to influence 
  • Storyselling has a clear objective: to inspire your audience to act
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Storyselling is storytelling with that little extra special something that appeals to your target audience, elevates your brand, and includes a strong call-to-action

  • Storyselling makes you stand out from the competition because you’re talking to your audience in a real, authentic way that no one else can do or is capable of 
  • Make you BULLET-PROOF from your competition because your individual YOU-ness can never be duplicated, copied or replicated
  • Has everyone in your audience paying attention to you (in a great way)

Here’s my experience of storyselling... I was raising funds for my German Shepherd’s rehab. I didn’t want to organise a GoFundMe page, it’s just not who I am. I wanted to sell a course that would transform businesses, but I didn’t want to do it in a desperate guilt-ridden way. And I struggled until I hit upon using story. And not just any story, but story selling.

Story can be remembered in a way that doesn’t have to be all tell and no show. In fact, storyselling is perfect for business owners who are allergic to selling. You can do it in such a way that it’s an experience for your audience but not something that makes you want to claw your own skin off. And as I was experiencing these epiphanies, our email subscribers were coming back and asking us “How do you do this?” “How do we do this story thing in our marketing” “How do you know what story to use and when” “Where do you get your marketing stories from?” And 27 days in, we’d raised enough money for our German Shepherd’s rehab, but we had another problem… We were being asked to teach this method of communication with you, our subscribers...

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Sara Tom
Founder, CTO - The Company

Using storyselling strategies doesn’t mean picking one randomly and implementing it. You’ll establish the very human connection missing in many stories. You’ll activate emotions and the subconscious. Your audience becomes more receptive to purchase, and you become memorable and shareable Sound good? Great because I’ve put together Storyselling 101 with all the things you need to plan for your business’ growth right away! This 6-module course will help you have the perfect alternative to show versus tell, even if you’ve struggled with this in the past. In fact you’ll love all the ways that you can incorporate storyselling into your sales process. Using stories when selling helps your audience understand who you are, what your offer is all about, and why they should care

Course Summary

  • Module 1 – Begin with the end in mind 
  • Lesson 1: Start with a Goal
  • Lesson 2: Find the ‘Hook’ for Your Story 
  • Module 2 – Outline the Elements of Your 5 Star Story 
  • Lesson 1: What Makes a Good  5 Star Story? 
  • Lesson 2: Your 5 Star Story 
  • Module 3 -  5 Star Stories for Every Stage of Your Customer’s Journey 
  • Lesson 1: Mapping Out the Customer Journey 
  • Lesson 2: Variations on Your 5 Star Story - Awareness 
  • Lesson 3: Variations on Your 5 Star Story - Consideration 
  • Lesson 4: Variations on Your 5 Star Story – Decision 
  • Module 4 - Where and How to Tell Stories at Each Stage of the Customer Journey
  •  Lesson 1: Stories for Customer Awareness 
  • Lesson 2: Stories for Customer Consideration 
  • Lesson 3: Stories for Customer Decision to Buy 
  • Module 5 - Create Your Storyselling Plan

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam rhoncus nulla vel velit placerat, vel aliquam augue ornare. Duis luctus purus non ligula luctus, in sagittis massa tristique."

Sara Tom
Founder, CTO - The Company

By the time you’ve completed this course you’ll be able to create a business growth plan that...

  • Identify your product’s unique value proposition and target audience so you can create your sales story ‘hook’
  •  Develop a 5-Star  story to build upon throughout your sales process, applying a proven formula and a consistent theme
  • Map your customer journey so that you can incorporate stories into each stage, moving your customers from awareness to consideration to their decision to buy your product or service
  • Choose where and how to tell your stories, using popular storytelling strategies to connect with your audience and motivate them to take action
  • Create a storyselling plan and measure the effectiveness of the plan over time so that you can meet your storyselling goals 
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course 

This course is delivered by video, contains an action guide, a course book and everything you need to successfully fill your content with the perfect stories

  • Imagine your life in a 3 month’s time when you have less stress and fear about making sales because you’re using effective Storyselling techniques
  • Imagine having security and peace of mind around your business
  • Imagine how good it feels to leave the business worries behind and focus on your becoming truly visible with the right low-cost marketing strategies.
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Why Take This Course? You’re fed up with marketing the “right” way which seems to go against your values and personality. You want to implement something timeless and evergreen into your business that helps it grow. You want to be memorable to your audience for all the right reasons In a few days you will have the plan to ensure you’re memorable, unforgettable even, to your audience and be on your way to more sales from happy subscribers, in fact your audience will remember you more and resonate with you.

"I love this App, Highly recommanded it."

- Musa

"I love this App, Highly recommanded it."

- Musa

I promise that when you take this course you’ll love how good you’ll feel about sharing stories that ensures your continued success

P.S. Storyselling 101 will make your life easier, come and join us and ensure your sales process shows the value, is aligned with your business and has your customers hooked!

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam rhoncus nulla vel velit placerat, vel aliquam augue ornare. Duis luctus purus non ligula luctus, in sagittis massa tristique."

Sara Tom
Founder, CTO - The Company

Course Curriculum

Course Curriculum

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Alax Haven

Developer

Kevin Arrow

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing

  • Storyselling 101
  • £99

    Early Adopter Price

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