Story Selling 101: Share Stories That Stick & Become Sales
Why Story Selling 101 Will Change The Way You Share Your Business - For Better
The earliest human beings used stories to convey important information since the dawn of time. From where to get the best fruit, to areas to avoid, humans tell stories and our brains evolved to remember them.
Sharing stories to sell is a powerful way to connect with customers, and our brains are hardwired to remember stories, the messages, the warnings and share them
But storytelling by itself is not enough Perhaps you already tell some stories on your website, in your emails and in your status updates.
But you’re missing that elusive something.
it’s not your fault.
Not all business coaches know about story selling in your sales process, and if they know they feel can’t teach what they consider to be their “secret” sauce
Story telling vs. Story selling
- Storytelling can be used to convey important information, to entertain, or to influence
- Storyselling has a clear objective: to inspire your audience to act
Story selling is story telling with that little extra special something that appeals to your target audience, elevates your brand, and includes a strong call-to-action
- Storyselling makes you stand out from the competition because you’re talking to your audience in a real, authentic way that no one else can do or is capable of
- Make you BULLET-PROOF from your competition because your individual YOU-ness can never be duplicated, copied or replicated
- Has everyone in your audience paying attention to you (in a great way)
Here’s my experience of storyselling... I was raising funds for my German Shepherd’s rehab. I didn’t want to organise a GoFundMe page, it’s just not who I am. I wanted to sell a course that would transform businesses, but I didn’t want to do it in a desperate guilt-ridden way. I struggled until I hit upon using story. And not just any story, but story selling.
Stories can be remembered in a way that doesn’t have to be all tell and no show. In fact, story selling is perfect for business owners who are allergic to selling.
You can do it in such a way that it’s an experience for your audience but not something that makes you want to claw your own skin off.
And as I was experiencing these epiphanies, our email subscribers were coming back and asking us
“How do you do this?”
“How do we do this story thing in our marketing”
“How do you know what story to use and when”
“Where do you get your marketing stories from?”
And 27 days in, we’d raised enough money for our German Shepherd’s rehab, but we had another problem… We were being asked to teach this method of communication with you, our subscribers...
"What I really like about working with Kevin is his deep understanding of not just marketing a business, but how to actually run a business successfully. This knowledge has helped me to make considered decisions about what I need to do in order to prevent myself from wasting a lot of time and money. I especially value Kevin's honest approach to giving advice, which has always been spot on even if it is not always what I would like to hear. If you are looking for someone to tell you what you want to hear about marketing and business, then go elsewhere. If you want to know exactly what you need to do to be successful then speak to Kevin. His knowledge and experience is vast!"
Susan Marot
sales Coach
Using story selling strategies doesn’t mean picking one randomly and implementing it.
You’ll establish the very human connection missing in many stories.
You’ll activate emotions and the subconscious.
Your audience becomes more receptive to purchase, and you become memorable and shareable
Sound good?
Great, because I’ve put together Story Selling 101 with all the things you need to plan for your business’ growth right away!
This 6-module course will help you have the perfect alternative to show versus tell, even if you’ve struggled with this in the past. In fact you’ll love all the ways that you can incorporate story selling into your sales process.
Using stories when selling helps your audience understand who you are, what your offer is all about, and why they should care
Course Summary
- Module 1 – Begin with the end in mind
- Lesson 1: Start with a Goal
- Lesson 2: Find the ‘Hook’ for Your Story
- Module 2 – Outline the Elements of Your 5 Star Story
- Lesson 1: What Makes a Good 5 Star Story?
- Lesson 2: Your 5 Star Story
- Module 3 - 5 Star Stories for Every Stage of Your Customer’s Journey
- Lesson 1: Mapping Out the Customer Journey
- Lesson 2: Variations on Your 5 Star Story - Awareness
- Lesson 3: Variations on Your 5 Star Story - Consideration
- Lesson 4: Variations on Your 5 Star Story – Decision
- Module 4 - Where and How to Tell Stories at Each Stage of the Customer Journey
- Lesson 1: Stories for Customer Awareness
- Lesson 2: Stories for Customer Consideration
- Lesson 3: Stories for Customer Decision to Buy
- Module 5 - Create Your Storyselling Plan
"Difficult to know where to start .... Kevin is a quite brilliant at marketing the digital world. His ability to see to the heart of problems and offer solutions that work, fit your own skill level and in easy to understand language is most impressive. He is a joy to work with - direct, engaging, open-minded and totally decent. In short, a top person!"
Nigel Lowson
Business Owner
By the time you’ve completed this course you’ll be able to create a business growth plan that...
- Identify your product’s unique value proposition and target audience so you can create your sales story ‘hook’
- Develop a 5-Star story to build upon throughout your sales process, applying a proven formula and a consistent theme
- Map your customer journey so that you can incorporate stories into each stage, moving your customers from awareness to consideration to their decision to buy your product or service
- Choose where and how to tell your stories, using popular storytelling strategies to connect with your audience and motivate them to take action
- Create a story selling plan and measure the effectiveness of the plan over time so that you can meet your story selling goals
- Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course
This course is delivered by video, contains an action guide, a course book and everything you need to successfully fill your content with the perfect stories
- Imagine your life in a 3 month’s time when you have less stress and fear about making sales because you’re using effective Story selling techniques
- Imagine having security and peace of mind around your business
- Imagine how good it feels to leave the business worries behind and focus on your becoming truly visible with the right low-cost marketing strategies.
Why Take This Course?
You’re fed up with marketing the “right” way which seems to go against your values and personality.
You want to implement something timeless and evergreen into your business that helps it grow.
You want to be memorable to your audience for all the right reasons
In a few days you will have the plan to ensure you’re memorable, unforgettable even, to your audience and be on your way to more sales from happy subscribers, in fact your audience will remember you more and resonate with you.
"Kevin has a vast amount of knowledge and expertise in this area as well as business acumen."
- Jacqui
I promise that when you take this course you’ll love how good you’ll feel about sharing stories that ensures your continued success
P.S. Story selling 101 will make your life easier, come and join us and ensure your sales process shows the value, is aligned with your business and has your customers hooked!
Course Curriculum
