Email List From Scratch

The Simple List Building Blueprint

Course Summary

 Focus on growing your subscriber list to help achieve your business goals  Communicate with customers directly and convert prospects into buyers

By the time you complete Email List From Scratch, you will be able to:


  • Recognize the key actions you need to take to build your email list, so you can leverage one of the most powerful assets of any business
  • Set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list
  • Describe the ideal customer you want on your email list, so that you’ll be able to create the most relevant and valuable content to engage subscribers 
  • Describe the journey you want your clients and customers to take once they have signed up with you, so that you have clear objectives about how you will nurture your relationship with subscribers … and generate more business down the line
  • Motivate your ideal customer to sign up for your list by offering a valuable gift that solves one of their challenges… and showcases your talent at the same time.
  • Set up the critical systems you need for building your list, so that your list building can run on autopilot while you focus on other areas of your business
  • Write your first follow-up email sequence to keep your subscribers engaged and nurture your relationship with them, so that you build a community of people who will be interested in receiving offers of help from you
  • Implement a variety of methods for attracting people to your email opt-in to add them to your list, so that you keep building your list consistently every month
  • Monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers   
  • Analyze the metrics provided by your email marketing platform, so you can see what’s working and make changes to improve your list building
  • Make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result
  • Identify valuable follow-up content you can offer to keep potential clients engaged and start the important process of nurturing relationships with future clients, so that they gradually grow to know, like, and trust you

Course Curriculum

Sarah Arrow

Richard Snell

​​Programme Manager, UEL

Sarah is a social media guru with exceptional communication skills. Her passion and professionalism is reflected by the successful training and facilitated seminars in conjunction with University East London. Furthermore, she is a pleasure to work with.

Course Pricing

  • Email List From Scratch

  • £197

    If you’re not building an email list, you’re missing out on one of the most effective marketing strategies around.

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